Auddia, the audio app that has begun striking deals with a handful of podcasters for its Vodacast app, is finding success with its faidr mobile app. Auddia says the AI-powered platform that creates an ad-free, subscription-based streaming option for radio exceeded its target targets in the second quarter. Faidr saw over 80,000 downloads during the quarter, surpassing 40,000 monthly users.
The newly renamed app’s AI technology, which previously matched the company’s name before being rebranded as faidr, removes commercials from AM/FM radio stations, which partners can offer as a subscription option to listeners. Audidia says the process frees up about 25% of each hour. Listeners can fill the reclaimed airtime with whatever content they choose.
“The goal of our initial marketing effort for faidr was twofold. First, we wanted to demonstrate that consumers were interested in downloading an app that puts them in control of the radio listening experience, and second, we wanted to create an audience that we could tap into to see how consumers are using faidr,” said CEO Michael Lawless. “Real-world usage data is invaluable for optimizing user experience, which is a prerequisite for generating the highest possible subscription conversion metrics. We were encouraged by the launch of 90 Days results that we provided to faidr in mid-May and we are even more encouraged by the final Q2 results of this initial marketing campaign.We have far exceeded our initial targets for downloads, cost per install and MAUs.
Auddia, which was formerly known as Clip Interactive, has partnered with a handful of radio groups, including Amaturo Sonoma Media, Lakes Media, Bluewater Broadcasting and RadioAlabama, which offer a subscription-free ad-free listening option for listeners.
“We are pleased with our execution to date in bringing this unique app to market. We have spent the past few months improving every aspect of our faidr go-to-market strategy, leveraging the user data we have, by making data-driven decisions on new features, refining our messaging to users, measuring the impact of every change we make, and seeing immediate improvements in our key usage metrics,” added the VP of Marketing. Theo Romeo reports, will focus on end-user behavior within the faidr app, from initial app downloads to time spent listening and ultimately subscription conversions and long-term subscriber retention All operational activities, including product development work, will be aimed at propelling these metrics above benchmarks. industry benchmark levels.”
Boulder-based Auddia rolled out the podcast-focused Vodacast platform in July 2021. Earlier this year, it struck a deal with PodcastOne to integrate its content into Vodacast. As part of the alliance, PodcastOne will select four podcasts during the initial phase of the partnership and create digital feed content for each new episode. Podcast hosts will also promote the Vodacast app through native mentions during episodes.
The move followed a similar move by the Bleav Podcast Network in December, which said it would test six of its podcasts on the Vodacast platform.